IT
Hair Care Introduces New Style and Enhance Collection
Playing IT Up with What Every Girl Wants…
Brilliant
Shine, Volume and Hold ~
Los
Angeles, California, -
IT Hair Care announces the
introduction of their latest performance innovations, the new Style and Enhance Collection,
consisting of five new products that help women play up their beauty and
maximize their style for shinier, healthier-looking hair.
"Shine
and performance-enhancing features are at the core of what every loyal IT girl
wants in her styling product and what she's come to expect from our
formulas," shares Hank Kogan vice president of sales and marketing for Key
Brands International, parent company of IT Brands Hair Care. "This new collection holds true to our
core philosophy and presents the latest
innovations to help optimize hair beauty while introducing on trend styling
aids to inspire sexy, stylish, glamorous ways to coif and have fun with
hair."
The
Style and Enhance Collection
incorporates the latest in advanced hair care innovations, including Abyssinian
Oil, Pequi Oil and IT Brands proprietary performance-enhancing complexes of
Optical Brighteners, Algae Triage Complex, Revive Volumizing Complex, and
Panthenol Vitamin B-5 and UV Protection Complex.
The
collection consists of an innovative breakthrough volume, cuticle repair and
shine finishing spray, Illuminator that
also provides light hold – a challenging performance feat the company is proud
to introduce to the marketplace before any other competitive brand. Illuminator boasts 45% more light
reflection than any other shine product in the marketplace.
Also in the line is the
leave-in 12-in-1 Miracle Mist to
address hair health; a Surf Spray
formulated with Abyssinian Oil to create beach like waves without dehydrating
hair, a Glitter Spray for hair and
body, delivering gold shimmer and shine to play up a fun, youthful
look, and Abyssinian Gold Shine Drops,
an exciting Abyssinian and Pequi Oil heralded by the company to shine, protect
and restore, transforming hair to luxurious locks.
The
new collection will be available in 2013, in hair care departments of leading
mass market retailers across the U.S.
IT Brands Hair Care at The Oscars
IT Hair Care
is proud and excited to participate in the TMG Pre-Oscar Luxury Suite, an
exclusive 3-day beauty and style destination lounge in Beverly Hills in
preparation for this year's 85th annual Academy Awards. Many of the celebrity
hairstyles seen on the red carpet next weekend at the much anticipated Oscar event
will be the work of IT Hair Care's stylist team creating gorgeous, grand glam
styles with the new Style and Enhance Collection.
IT
Brands is a salon-performance, style-enhancing
collecton of all-weather resistant hair sprays, mousses, hair gels, serums,
and leave-in treatments for superior, long-lasting styling hold, flexibility,
softness, and brilliant, beautiful shine. IT
Hair Care products are available in the beauty and cosmetic departments of
trusted retail partners across the US. For more information visit
www.freezeithair.com.
I had the pleasure of receiving this more than spectacular collection. My favorite was the Glitter Spray. I love being the center of attention and with a little of this on my hair and body I stood out everywhere I went. It smells great too!
My hair is naturally curly but I can never really wear it that was due to the frizz in it so I gave the Surf Spray a go. My hair was beautiful. It flowed without flaw and no frizz not even in this 90 degree weather we've had in Tennessee.
As I mentioned above I very seldom wear my hair curly like it is in its natural state. With that being said I'm sure it's easy to assume that I straighten it almost every day. My straightener get's up to 450 degrees Fahrenheit and that's what I put it on to get my hair to straighten properly. This is where the 12 in 1 Miracle Mist was my safe haven. Withing a matter of 8 days my split ends had virtually disappeared. My hair looked alive again.
I have not used the Gold Shine Drops but I'm sure they're magnificent! I will most certainly update after I have had a chance to use it. I'm up for the challenge.
Disclosure: I received no compensation for this publication. My opinions are my own and may differ from those of your own. Mrs Very Flamable's Savings and Reviews is not responsible for sponsor prize shipment.
