IT Hair Care Introduces New Style and Enhance Collection

IT Hair Care Introduces New Style and Enhance Collection

Playing IT Up with What Every Girl Wants…

Brilliant Shine, Volume and Hold ~

 Los Angeles, California, - IT Hair Care announces the introduction of their latest performance innovations, the new Style and Enhance Collection, consisting of five new products that help women play up their beauty and maximize their style for shinier, healthier-looking hair.

 "Shine and performance-enhancing features are at the core of what every loyal IT girl wants in her styling product and what she's come to expect from our formulas," shares Hank Kogan vice president of sales and marketing for Key Brands International, parent company of IT Brands Hair Care.  "This new collection holds true to our core philosophy and  presents the latest innovations to help optimize hair beauty while introducing on trend styling aids to inspire sexy, stylish, glamorous ways to coif and have fun with hair."

The Style and Enhance Collection incorporates the latest in advanced hair care innovations, including Abyssinian Oil, Pequi Oil and IT Brands proprietary performance-enhancing complexes of Optical Brighteners, Algae Triage Complex, Revive Volumizing Complex, and Panthenol Vitamin B-5 and UV Protection Complex.

The collection consists of an innovative breakthrough volume, cuticle repair and shine finishing spray, Illuminator that also provides light hold – a challenging performance feat the company is proud to introduce to the marketplace before any other competitive brand. Illuminator boasts 45% more light reflection than any other shine product in the marketplace.

 Also in the line is the leave-in 12-in-1 Miracle Mist to address hair health; a Surf Spray formulated with Abyssinian Oil to create beach like waves without dehydrating hair, a Glitter Spray for hair and body, delivering gold shimmer and shine to play up a fun, youthful look, and Abyssinian Gold Shine Drops, an exciting Abyssinian and Pequi Oil heralded by the company to shine, protect and restore, transforming hair to luxurious locks.

 The new collection will be available in 2013, in hair care departments of leading mass market retailers across the U.S.

 IT Brands Hair Care at The Oscars

IT Hair Care is proud and excited to participate in the TMG Pre-Oscar Luxury Suite, an exclusive 3-day beauty and style destination lounge in Beverly Hills in preparation for this year's 85th annual Academy Awards. Many of the celebrity hairstyles seen on the red carpet next weekend at the much anticipated Oscar event will be the work of IT Hair Care's stylist team creating gorgeous, grand glam styles with the new Style and Enhance Collection. 

IT Brands is a salon-performance, style-enhancing collecton of all-weather resistant hair sprays, mousses, hair gels, serums, and leave-in treatments for superior, long-lasting styling hold, flexibility, softness, and brilliant, beautiful shine. IT Hair Care products are available in the beauty and cosmetic departments of trusted retail partners across the US. For more information visit www.freezeithair.com.

I had the pleasure of receiving this more than spectacular collection. My favorite was the Glitter Spray. I love being the center of attention and with a little of this on my hair and body I stood out everywhere I went. It smells great too!

My hair is naturally curly but I can never really wear it that was due to the frizz in it so I gave the Surf Spray a go. My hair was beautiful. It flowed without flaw and no frizz not even in this 90 degree weather we've had in Tennessee.

As I mentioned above I very seldom wear my hair curly like it is in its natural state. With that being said I'm sure it's easy to assume that I straighten it almost every day. My straightener get's up to 450 degrees Fahrenheit and that's what I put it on to get my hair to straighten properly. This is where the 12 in 1 Miracle Mist  was my safe haven. Withing a matter of 8 days my split ends had virtually disappeared. My hair looked alive again.

I have not used the Gold Shine Drops but I'm sure they're magnificent! I will most certainly update after I have had a chance to use it. I'm up for the challenge.

Disclosure: I received no compensation for this publication. My opinions are my own and may differ from those of your own. Mrs Very Flamable's Savings and Reviews is not responsible for sponsor prize shipment.